Jim Embley is Managing Partner at Hi-tequity, a firm specializing in powered land development, adaptive reuse of existing facilities, capital formation, and supply chain optimization for the data center industry. With more than 30 years of executive leadership in mission-critical infrastructure, Mr. Embley is a proven entrepreneur and operator known for scaling high-growth businesses and executing successful exits.

Prior to founding Hi-tequity, Mr. Embley served as Managing Partner at KMS Advisors and was formerly the CEO of Rubicon Professional Services, a national design-build data center firm he co-founded as Potomac Integration. Under his leadership, Rubicon expanded across the U.S., opening offices in Virginia, New York, New Jersey, Georgia, Illinois, and California. During his tenure, the firm achieved substantial growth in revenue and headcount, earned a spot on Inc. Magazine’s list of fastest-growing companies, and was acquired by publicly traded Fortress International Group. Mr. Embley continued to lead the business as President, reporting directly to the Board of Directors.

Earlier in his career, Mr. Embley co-founded Lee Technologies, a pioneer in mission-critical infrastructure services. As Executive Vice President, he played a key role in building out the company’s national footprint, launching a Federal Systems Group, and expanding service offerings to support both commercial and government clients. Lee Technologies was successfully sold to Schneider Electric.

Mr. Embley also founded Onya Technologies, a communications software company focused on child safety, which was acquired by Honeywell. Throughout his career, he has built a reputation for strategic foresight, operational excellence, and impactful leadership in the data center sector.

He holds a Bachelor of Science in Finance and Business Administration from James Madison University.